SPIRIT AIRLINES
Spirit Airlines, the largest privately held airline in the US, is based in beautiful South Florida. We are celebrating our 16th year, and currently serve 33 markets in the United States, Caribbean, and Latin America with 125 daily flights.
Spirit Airlines is growing! In joining our expanding organization, you will receive a competitive salary and benefits package which includes: Medical Insurance: HMO and PPO Plans, Dental Insurance, Paid Time Off (Sick), Holiday Pay, Vacation, Long Term Disability, Flexible Spending Account, Employee Assistance Program, 401 (K) plan, Unlimited flight benefits on Spirit Airlines for you and your immediate family, Discounts on Hotels, Cruises and Car Rentals.
Candidates must be legally eligible to work in the USA without sponsorship.
E-MAIL MARKETING MANAGER
Location: Miramar, FL (HDQ)
Job Code: #03-3724
One (1) Full-Time Position Available
DUTIES:
· Develop and execute targeted one-time and triggered e-mail campaigns based on customer segmentation in order to increase purchase frequency, retention rates, and revenue per e-mail. Includes conceptualizing and selecting segments and promotions, overseeing creative group, working with various internal groups to ensure functionality and consistency with marketing programs, execution of e-mail campaigns, with analysis of e-mail campaign data.
· Creation, approval process, and implementation of all copy for spiritair.com e-mail programs.
· Recommend and execute strategy enhancements based on analysis of campaign results, customer behavior and buying patterns through each of Spirit sales channel, specific markets, seasonality, and customer demographics.
· Create campaign workflow to facilitate production and output of e-mail campaigns, maintain campaign calendars and meet deadlines.
· Work closely with our MIS team and external e-mail vendor to ensure data management and list hygiene.
· Assist in the development of e-mail program policies and procedures, including leading effort for e-mail operational best practices (privacy, spam, and deliverability).
· Manage e-mail budget/revenue and ROI.
REQUIREMENTS:
· Bachelor’s Degree preferred.
· Excellent writing skills.
· Strong experience in direct consumer market.
· Experience in analyzing user behavior data and making effective changes to programs based on the results.
· Proven track record in leveraging e-mail to increase revenue for a consumer, direct e-commerce business.
· Experience executing e-mail campaign programs utilizing applications from leading e-mail deployment vendors.
· Knowledge of list segmentation and selection and creative process in relation to e-mail.
· Understanding of e-mail privacy, new development in deliverability, and spam filters.
· Strong direct marketing and analytical skills.
· Ability to coordinate and manage multiple projects.
· Demonstrated problem solving skills.
· Experience in travel/hospitality industry a strong plus.
All candidates: Please apply via Spirit Airlines new Airline Application system on-line at: www.spiritair.com EOE
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